In the last decade, peony farms in Alaska have increased tenfold. According to the latest Census of Agriculture, there were 100 peony farms in the state.

The growth has been propelled by headlines like these: Alaska’s peonies are the state’s new cash crop, ‘The industry’s about to explode’: Peony market flourishes in Alaska, Alaskan peony farmers aim to grow industry, and How Alaska became a center of peony cultivation.

Credit for the boom also goes to UAF Professor Pat Holloway who, 20 years ago, made it known that, because Alaska peonies bloomed at a time when they weren’t available anywhere else in the world–during the height of the wedding season–they could garner premium prices.

Notwithstanding the ebullient headlines, are Alaska’s peony farmers flourishing? Are they making money? That’s what I wanted to find out when I interviewed over a dozen farmers in Interior Alaska.

David Russelll is the president of the Alaska Peony Growers Association (no longer active), and owner of one the largest peony farms in Alaska. He likens peony farming to a video game. The first level is growing marketable peonies, the second, chilling and post-harvest handling, and the third, marketing. Each level presents new challenges and unknowns. If you successfully reach the third level, you must continue juggling all of the challenges of the first and second levels as well. Continue reading